Seahorse provides Financial Planning and Analytics (FP&A) and Business Analytics services to private equity and venture-backed companies.

With over 16 years of experience in CFO and COO roles, I have had the opportunity to build and scale companies from concept to over $100M in enterprise value, and led a wide range of fundraising and acquisition transactions.

Seahorse delivers C-level analytical support on a fractional basis, with the flexibility to scale support up or down as needed. Our goal is to help you to achieve and accelerate profitable growth.

Accelerate Profitable Growth

Duncan Pettigrew

How Analytics Empowers Great Leadership

A strong analytical decision-making framework empowers leaders to create alignment, focus effort, make smarter calls, and learn from every outcome.

Alignment

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A shared understanding of what’s happening and why.

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Prioritization

A data-driven focus on what matters most.

Decision-making

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Clear decisions made with confidence.

Execution

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Measure outcomes to improve understanding.

Building a Great Analytics Capability

Whether you’re starting from scratch or already have pieces in place, our three-stage model lets you enter at the level that best fits your needs.

Seahorse’s fractional FP&A services support clients at different stages of company growth. These include:

Clients

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CEOs/Founders

CEOs and Entrepreneurs looking to implement new analytical capabilities to support their management teams.

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CFOs

CFOs looking to meet the increasing demand for analytics as their company grows.

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COOs

COOs looking to translate financial goals into operational KPIs, and to measure operational & financial performance.

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Investors

Investors looking to give their portfolio companies a significant competitive edge as they grow.

Testimonials

“We are deeply indebted to those who recommended Duncan to us. His work was superb. We came to trust his judgment completely and to rely on it, and will continue to call on him whenever we are in need of the kind analysis he does with such rigor, clarity, and insight.”

— Lee Halprin, Investor

“I have never come across another financial consultant with such strategic business insight . . . Duncan has the great ability to communicate information and influence a team of people towards decisions and actions that are fact driven and aligned with the business goals of the company. Most of all, Duncan is a true professional, natural leader and a pleasure to spend time with.”

— Michael Breault, CEO

“Duncan is quite possibly the most talented quantitative thinker I have ever worked with . . . To put it in a nutshell, he helps leaders make good decisions. Even better, Duncan is a joy to work with. He has a quick wit, and his integrity runs deep— and in an era when it is too easy to ignore a disturbing trend in favor of a more pleasing graph, Duncan will help you and your team keep a steady focus on the real levers that drive the success of the business.”

— Kathy Sherbrooke, CEO